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Car shoppers not ready for EVs, CarGurus survey finds

Posted by Megan Hennessey on December 3, 2018

With established automakers like Mercedes-Benz and newcomers like Byton announcing electric vehicles (EVs) at this year’s Los Angeles Auto Show, CarGurus conducted a survey to learn more about consumers’ thoughts and experiences with EVs.

Interestingly, we found that while 64% of shoppers are excited about the prospect of saving money on fuel with an EV, 65% are concerned about how expensive they are. This interest suggests a “wait and see approach,” with 15% of respondents noting they would probably or definitely own an EV in the next 5 years, and 34% noting the same over the next 10.

The survey also uncovered that one of the biggest indicators of excitement about EVs is accessible charging stations. Those who have charging stations near their home or work are more likely to be excited, not concerned, about EVs.

When diving into the EV brands that are most trusted and most driven, Tesla was number one in both, with 29% and 33%, respectively. However, Toyota ranked second in each category, suggesting that more EV education is necessary when considering that Toyota currently makes ONLY hybrid vehicles like the Prius — and no true EVs yet.

And even though some have wondered if the sedan is dead, our survey suggests that EVs may keep this body style alive for new cars. We learned that 31% of shoppers would most likely consider an EV that’s a sedan, with 26% of shoppers interested in an EV that’s an SUV.

The survey also looked into the most important features that shoppers consider when shopping for an EV. The top three features are:

  • Range (44%)
  • Charging speed (21%)
  • Speed/performance (13%)

Keep these survey results in mind as you make plans to fill out your dealership’s inventory for 2019.

Topics: car shoppers, CarGurus data, electric vehicles, EVs, trends