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Automotive News on how CarGurus is pushing beyond traditional listings with Convert

Posted by Meg Bernazzani on July 16, 2021

CarGurus CPO Tom Caputo recently discussed with Automotive News how the company is pushing beyond traditional leads and further into digital transactions for buying and selling cars. In particular, he shared how our new CarGurus Convert digital retailing product meets consumers’ preferences, allowing them to do a few or many steps online before connecting with a dealership. The result for dealers: deeper leads from more serious buyers for dealers and a faster and more convenient purchase process for all.

To learn more about how CarGurus’ push into digital retailing is making it easier for shoppers to start the buying process, read the full article below:

Listing sites such as CarGurus, TrueCar move into digital transactions

Topics: cargurus convert, CarGurus news, CarGurus products, Convert, digital retail