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Zev Ginsberg

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Posts by Zev Ginsberg

What’s in a subject line? More than you think

Posted by Zev Ginsberg on June 4, 2018

Some absolutely amazing, creative, and engaging emails come from dealerships, but sometimes it’s purely by chance or curiosity that recipients open the messages. It’s often overlooked, but the subject line is the single most important piece of your email messages. People are bombarded with countless emails and most times, the only thing standing between your email and the “delete” button is the subject line.

According to a HubSpot study, automotive industry emails have an open rate of only 35%. Despite being slightly higher than open rates across all industries, which average 32%, it still means that 65% of your emails are never opened.

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Topics: advice, Marketing tips, tips and tricks