Sarah Pekala

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Posts by Sarah Pekala

4 ways to handle after-hours leads

Posted by Sarah Pekala on November 21, 2019

Your dealership hours might be nine to five, but your customers’ lives are not. More and more are doing their homework—73% of car shoppers research and compare exhaustively—and a lot of it is done online. Shoppers visit 13 auto sites on average. So it’s likely that their first contact with a dealership is after regular working hours.

The worst thing you can do with customer leads is let them sit, so there’s extra pressure on dealers to respond even when the physical shop may be closed. Here are four ways to capture and address those after-hours leads.

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Topics: digital marketing, leads, Marketing tips

Takeaways from Navigate 2019: How to optimize your Google My Business listing

Posted by Sarah Pekala on November 11, 2019

 

mobile-first-design-navigate-cover

In the early days of the internet, websites were created with the desktop experience in mind. Mobile sites were an afterthought. Today, all websites are developed to be used on any device—desktop, mobile, or tablet—and the best websites are designed to be mobile-first.

Justin Brun and Ben Koller, co-founders of Dynamic Beacon, presented at last month’s Navigate conference on the importance of creating a dealership web experience that’s mobile first. In their presentation, Why Mobile First Design is Mission-Critical to Your Dealership Success, Justin and Ben cover tips and tactics for improving your dealership’s web presence—from optimizing your website for mobile, to mobile email best practices. You can download their entire presentation deck here.

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Topics: mobile marketing, Navigate, search engine marketing

Guy Kawasaki’s lessons for car dealers: Navigate 2019

Posted by Sarah Pekala on October 31, 2019

Guy-Kawasaki-photo

 

Last week, marketing leader and author Guy Kawasaki took the stage at CarGurus Navigate to a room packed with dealers and auto industry partners. In his presentation The Art of Enchantment, Guy shared the specific things individuals and businesses can do to change people’s hearts, minds, and actions.

At the end of the presentation, Guy gave direct advice to the dealers in the room—something he admitted he doesn’t often do during large keynote presentations at other events. He explained, where you influence, enchant, and persuade people is at the intersection of “unique” and “valuable.”

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Topics: CarGurus events, Navigate

Highlights from CarGurus Navigate 2019

Posted by Sarah Pekala on October 25, 2019

And just like that, CarGurus’ first ever Navigate automotive conference has ended! Over the course of two inspiring days, almost 400 dealers, industry partners, and auto experts representing 28 states and four countries, gathered at Boston’s Hynes Convention Center to share ideas and grow their businesses. To everyone who attended this year’s first-ever Navigate conference—thank you, and see you next year!

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Topics: CarGurus events, Navigate