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Mark Duly

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Posts by Mark Duly

Options, options, options! A must for being successful on CarGurus

Posted by Mark Duly on May 7, 2018

With 95% of car shoppers using digital as a source of information, the value of adding options to your Vehicle Detail Pages (VDPs) cannot be overstated. Shoppers are searching for vehicle details, identifying value-added options, and looking at vehicle photos—all before ever stepping foot on your lot.

If you’re not providing this critical information on your VDPs, you could be missing out on countless sales opportunities—and overlooking a simple yet effective way to increase your success on CarGurus.

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Topics: CarGurus info, dealer dashboard, options