Meg Bernazzani

Posts by Meg Bernazzani

Your ultimate guide to attending Navigate

Posted by Meg Bernazzani on October 9, 2019

We can’t believe CarGurus’ inaugural automotive conference, Navigate, is right around the corner. Soon, dealers from around the world will be here taking it all in: inspiring keynotes and spotlights, highly-actionable takeaways in every breakout session, and a jam-packed Innovation Hall.

Before you pack your bags and head to Boston though, read this guide so you can get the most out of Navigate.

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Topics: CarGurus events, Navigate

A car dealer’s guide to videography

Posted by Meg Bernazzani on October 3, 2019

Dealers are no doubt aware of the impact a decent set of photos can have on a used car shopper, but video takes things one step further because it’s the next best thing to seeing a car in person. More and more retailers are using walkaround videos to show off their inventory, but as with any form of advertising, there’s a right way and a wrong way to do it.

We explain the dos and don’ts of producing a top-quality used car video that’s guaranteed to catch shoppers’ attention.

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Topics: digital marketing, Marketing tips, video

What makes Navigate unique? Get inspired to innovate by tech leaders outside the auto industry

Posted by Meg Bernazzani on October 1, 2019

CarGurus Digital Consultant Holly believes the best way to grow a business is through innovation. That’s why she’s excited Navigate is giving dealers the chance to hear from inspiring tech leaders outside the industry about how to push boundaries in automotive. Watch the video below to hear more about what makes Navigate unique.

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Topics: CarGurus events, Navigate

Hear from dealers and speakers: Why Navigate?

Posted by Meg Bernazzani on September 23, 2019

Navigate-promo-video

Join hundreds of dealers, partners, and industry experts at Navigate in Boston this October 22-23. Navigate is your ticket to actionable marketing tactics, game-changing strategies, and unparalleled inspiration that will help you take your dealership to the next level. Not convinced? Here’s what dealers and speakers attending this new kind of auto conference are most looking forward to:

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Topics: CarGurus events, Navigate

Google Ads to remove average position metric

Posted by Meg Bernazzani on September 16, 2019

Since Google Ads (formerly called Adwords) launched, the average position metric has been a key performance indicator for many marketers. If you produce or receive Google Ads reports, then you’ve probably seen this metric.

But, come September 30, Google Ads is sunsetting the metric. Since it’s one of the oldest and most popular metrics among users, we thought we’d brief you on the update. Here’s everything you need to know about the change:

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Topics: Google Ads, metrics, paid search, search engine marketing, SEM

CPO buyers are especially pragmatic when it comes to car shopping, according to CarGurus research

Posted by Meg Bernazzani on September 13, 2019

When it comes to researching and buying a car, CPO buyers are all about being informed and getting their questions answered before making a decision, according to the 2019 CarGurus Buyer Insights Report. They spend hours researching and comparing their options, relying on online resources and experts to give them the confidence they need to purchase a vehicle.

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Topics: CPO, data, research, trends

Auto Remarketing on digital marketing best practices that lead to more car sales

Posted by Meg Bernazzani on September 5, 2019

Competition is fierce in the auto industry, but savvy dealers use digital marketing to set themselves apart and convert more car shoppers into buyers. Ashley Karr, CarGurus’ VP of Global B2B Marketing, outlines four best practices that should be at the top of every dealers’ digital marketing to-do list.

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Topics: best practices, digital marketing, media, Navigate

Convince your boss to let you attend Navigate in 4 easy steps

Posted by Meg Bernazzani on August 29, 2019

You’re convinced that you want to attend Navigate 2019, and you know just how much value you’ll get out of it. Now it’s time to convince your boss.

Most managers will be focused on the cost of attending—both the dollars and the time—so you’ll need to focus on why the investment is worth it. We’ve got you covered though! Use these four tips to make the conversation a bit easier and persuade your boss to let you attend:

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Topics: CarGurus events, Navigate

What sets CarGurus apart in the US

Posted by Meg Bernazzani on August 19, 2019

Purchasing a used car can be a stressful experience, especially when you’re unsure of the car’s exact value. But new technology, including what’s offered through third-party marketplaces, is playing a big role in helping to make the used car buying experience easier and more transparent.

On CarGurus, car shopping is simple and user-friendly. We make it easy for consumers to find great deals from top-rated dealers. Our focus on transparency and efficiency results in informed, engaged shoppers that drive results for dealers.

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Topics: CarGurus, IMV

Long tail keywords: why they’re worth getting right

Posted by Meg Bernazzani on August 12, 2019

At the head of the search results, a very small number of keywords— the top 100 or 500—have monthly search volumes in the tens or hundreds of thousands. Those are searches like “Honda Civic” or “Ford truck.” They’re very high volume, they’re easy to identify, and they’re fairly short: 1 or 2 words, generally.

In contrast, long tail keywords are searched much less frequently: single digits per month, in many cases. And, instead of a few hundred terms, you’re looking at millions of different keywords, mostly longer, more complex searches. So why should you care about them at all?

The long tail isn’t just about volume: it’s about value. What you find in the long tail are buyers who know what they want and are closer to taking action. This concept dominates search, both organic and paid, with long tail keywords making up over 70% of search traffic.

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Topics: paid search, search engine marketing, SEM, SEM Plus