Posts by Jeremy Sacco
In light of the rapidly-evolving situation with the COVID-19 pandemic, CarGurus has strongly encouraged all employees worldwide to work from home until further notice. This should not impact our ability to support our dealer customers or the consumer shopping experience on our site: CarGurus employees are well equipped to work remotely and all major business functions will continue as normal.
We are focused on the health and safety of our employees and the communities they live in. As a result, we’ve been changing in-person events and meetings to virtual events whenever possible. We’ve also asked employees to limit business travel. Local reps may choose to continue dealer visits if needed — we’re eager to help our customers as much as possible during a difficult situation.
Please reach out to your rep or 1-800-CARGURUS if you have any questions.
As we continue expand our rollout of the RPM digital marketing suite, the industry is taking note. Here are two recent news stories featuring CarGurus executives and insights into making digital marketing work for modern dealerships.
First, in Dealer Marketing Magazine, CarGurus VP Ashley Karr explains how dealers can get the most out of their digital marketing in Research Reveals How Dealerships Optimize Their Digital Marketing Channels. In the first of a new series of contributions that she’ll have in Dealer Marketing Magazine, Karr shares some data on what channels are most commonly used across dealers, how confident they are in their digital marketing, and what goes into choosing the right mix of channels.
Second, in Auto Remarketing, SVP Spencer Scott describes how we used our own expertise and data to build a better solution for driving shoppers to dealers’ websites in CarGurus program aims to boost dealers’ digital marketing campaigns. That solution – RPM – now gives dealers a new way to target CarGurus’ industry-leading audience and drive them to their own websites.
Check out the articles and see if RPM might be right for you.
(March 9, 2020 Editor’s note: Click here for an update on the cash offers test and CarGurus’ promise to dealers)
Thanks to all the dealers who attended our live webinar today. We really appreciate the chance to listen to your questions and give you the honest answers.
The biggest takeaway we’d like to emphasize is that we’re listening to your concerns, and we will continue to act transparently and with integrity to be a trusted partner for your business. To reiterate:
- We do not sell, give, or share dealers’ leads with other dealers, big or small. It simply isn’t part of how we do business.
- We were working with Carvana and other national dealerships in the alpha stage of the cash offer test due to their tech capabilities and nationwide reach. We’re no longer running that VDP test with Carvana. As we move into the beta test, we’re looking for more dealers to participate so we can build an instant offers product that works for more dealers. Visit this page to sign up.
- We take your feedback seriously and when we made an error with deal rating badges, we fixed it as soon as we found out.
- Our finance partnerships with Capital One and Westlake use your existing lending relationships to move leads further down the funnel. That lets you continue to earn the same financing profits on prequalified leads. In addition, we’re looking to add more lenders. Please let us know if there are other companies for us to work with that would help you.
As a company, we strive to provide a transparent experience for not just our consumers, but for our dealers, too. Our request is that you come to us directly, through your account manager or online channels, when you have questions or concerns – we’ll always respond with honest feedback. Be transparent with us and we can keep improving the marketplace for you and your shoppers, to help you continue to grow your business.
Apologies for a few tech issues. We wanted to be transparent and move quickly, and wound up with couple of glitches.
Update: Offers test enters new phase
We heard a lot of very helpful feedback on the CarGurus Offers test, which will be valuable as we continue to build an inventory acquisition channel to benefit all our dealers.
The test is now moving to a new phase, in which we are testing CarGurus Offers only in the Sell Your Cars area of our site, targeting consumers selling directly to other consumers that may want to get more immediate offers from dealers instead. We are also preparing to add more dealers in our future testing. Offers is not exclusive to any one partner, our intent is to eventually build an offering that can work for all interested dealers. We are no longer testing Offers on post-lead VDPs.
We know inventory acquisition is an ongoing challenge for dealers, and we believe that we can help. For years, we’ve been working with multiple partners to test new ways to help our dealer customers acquire the quality used cars they need to fuel their business. We’re excited to find new avenues to help you address the growing challenge of inventory acquisition in a balanced, cost-effective manner.
If you’d like to be a part of the next wave of testing, please let us know here. Note that there are technical requirements to participate and limited slots available during the beta.
Big news from CarGurus: we’ve acquired the car shopping website Autolist, adding to our leadership position among online auto marketplaces and providing more value for our dealers by expanding our active car-buying audience.
Like CarGurus, Autolist is a tech-centric online auto shopping provider. Their popular mobile app has millions of downloads, and we believe that engaged audience will provide yet another source of low-funnel shoppers for our dealers. The new relationship is expected to drive additional connections for US-based CarGurus customers in our premium packages:
In recent weeks there’s been some inaccurate information being shared about how we approach search engine optimization (SEO). We don’t usually respond to deceptive accusations from competitors, but this topic continues to come up and for the sake of our dealer customers we wanted to clear up any possible confusion.
Let us be clear: We do not engage in so-called “black hat” tactics. We don’t buy backlinks, we don’t cloak content, and we have not been manually penalized by Google. Period.
It is true that a change to Google’s algorithm earlier this year had an impact on our organic search traffic. Despite that, in Q1, we had almost 3X the monthly visits and 1.6X the monthly unique visitors as our next closest competitor, according to comScore MediaMetrix Multi-Platform, Automotive.
While we’re happy to be the number one online auto marketplace, we’re still working hard to give our dealers more and better tools. We recently launched a few updates to our dealer dashboard that should make it easier for dealers to get the most out of our platform.
In this Dealer Marketing Magazine article, CarGurus VP of Product Management Andrew Grochal outlines several of the key areas that can cause trouble for dealers trying to run their own campaigns. Check it out:
For 12 years, CarGurus has been building a better way for car shoppers to find the right car at the right price from the right dealer. We’ve always believed that our emphasis on transparency, technology, data, and dealer partnerships gave us the advantage over other automotive marketplaces.
Now, our dealers and shoppers have combined to make us number one among competitive car shopping sites in key audience metrics. According to comScore, CarGurus comes out on top: