Jeremy Sacco
Posts by Jeremy Sacco
2018 in review: the evolution of CarGurus SEM Plus
After launching our SEM Plus product early in 2018, our engineering and product teams worked throughout the year to improve the product and drive better results for our CarGurus SEM customers. Here are some highlights of what we’ve added.
Bing search
We added a second ad partner to the mix for search budget in Q4. Now you can run search campaigns on Bing and Google. While the volume isn’t huge, Bing tends to perform quite well in automotive since its demographics skew toward older, higher-income searchers.
Find the pricing sweet spot with new Pricing Tool updates
While we’re happy to be the number one online auto marketplace, we’re still working hard to give our dealers more and better tools. We recently launched a few updates to our dealer dashboard that should make it easier for dealers to get the most out of our platform.
Dealer Marketing Magazine on avoiding SEM mistakes
Since we launched our SEM Plus product in March, dealers have been giving us great feedback — and asking a lot of great questions about how they can do better. Our Andrew Grochal headed up the development of the product, and in this article in Dealer Marketing Magazine, he outlines several of the key areas that can cause trouble for dealers trying to run their own campaigns. Check it out:
How to Avoid the 4 Common Dealership Mistakes When Running SEM Campaigns.
Full transparency: CarGurus is #1
For 12 years, CarGurus has been building a better way for car shoppers to find the right car at the right price from the right dealer. We’ve always believed that our emphasis on transparency, technology, data, and dealer partnerships gave us the advantage over other automotive marketplaces.
Now, our dealers and shoppers have combined to make us number one among competitive car shopping sites in key audience metrics. According to comScore, CarGurus comes out on top:
Meet the winners: 2018 CarGurus best used car awards
It’s that time of year again — time to reveal the winners of this year’s CarGurus Best Used Car Awards. The full details are in the linked article, but here’s the list of winners:
The awards are based on several factors, including value retention, popularity, availability, expert reviews, and driver satisfaction, so dealers can feel confident using these awards as additional selling points for all of the winning vehicles.