Jeremy Sacco

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Posts by Jeremy Sacco

Dealer questions Q&A with CarGurus leadership

Posted by Jeremy Sacco on February 21, 2020

Thanks to all the dealers who attended our live webinar today. We really appreciate the chance to listen to your questions and give you the honest answers. An email followup is going out to everyone who registered with a recap of the main themes.

Apologies for a few tech issues. We wanted to be transparent and move quickly, and wound up with couple of glitches. The whole conversation is in there, though.

If you’d like to get on the list to be part of the next round of cash offer testing, here’s the signup form.

 

 

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Product update: Deal Rating Badges form fix

Posted by Jeremy Sacco on February 18, 2020

Our deal rating badges are designed to give shoppers on your website the validation they need to feel comfortable buying your car. We were recently made aware of an oversight that led to our marketing emails being sent to users who filled out lead forms linked to the badges. That’s clearly not the desired behavior – for us or for you – and we fixed it immediately by taking down those lead form links. The fix went live today, Tuesday Feb 18th.

Fortunately, it only affected a very small percentage of traffic: it only occurred on desktop leads, not mobile, and only if you chose to set up your deal rating badges to link to a lead form, which isn’t the case for most dealers. In addition, the badges are very rarely clicked – only about half a percent (0.5%) of users who see badges actually click one.

Deal rating badges are intended to enhance the shopper experience on dealers’ websites. Emails from CarGurus shouldn’t be part of that, and won’t be any more. We apologize for the mistake.

 

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Topics: deal rating badges, product updates

UPDATE: Understanding the CarGurus Offers test

Posted by Jeremy Sacco on February 5, 2020

Update: Offers test enters new phase

We heard a lot of very helpful feedback on the CarGurus Offers test, which will be valuable as we continue to build an inventory acquisition channel to benefit all our dealers.

The test is now moving to a new phase, in which we are testing CarGurus Offers only in the Sell Your Cars area of our site, targeting consumers selling directly to other consumers that may want to get more immediate offers from dealers instead. We are also preparing to add more dealers in our future testing. Offers is not exclusive to any one partner, our intent is to eventually build an offering that can work for all interested dealers. We are no longer testing Offers on post-lead VDPs.

We know inventory acquisition is an ongoing challenge for dealers, and we believe that we can help. For years, we’ve been working with multiple partners to test new ways to help our dealer customers acquire the quality used cars they need to fuel their business. We’re excited to find new avenues to help you address the growing challenge of inventory acquisition in a balanced, cost-effective manner.

If you’d like to be a part of the next wave of testing, please let us know here. Note that there are technical requirements to participate and limited slots available during the beta.

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Topics: CarGurus news, product updates, testing

CarGurus acquires Autolist to expand auto shopping leadership

Posted by Jeremy Sacco on January 16, 2020

Big news from CarGurus: we’ve acquired the car shopping website Autolist, adding to our leadership position among online auto marketplaces and providing more value for our dealers by expanding our active car-buying audience.

Like CarGurus, Autolist is a tech-centric online auto shopping provider. Their popular mobile app has millions of downloads, and we believe that engaged audience will provide yet another source of low-funnel shoppers for our dealers. The new relationship is expected to drive additional connections for US-based CarGurus customers in our premium packages:

  • Dealers in our Enhanced, Featured, and Featured Priority packages will get Autolist leads as part of their existing subscription at no charge for a limited time
  • Dealers on our Standard listings package and our free Restricted listings won’t receive leads from Autolist

Autolist will continue to be operated as a standalone brand for consumers: car shoppers won’t notice any immediate changes to either site as a result of this deal. Both sites and apps will continue ongoing development – now with a larger tech team behind them.

We’re really excited to welcome the Autolist team into CarGurus – and we are looking forward to the benefits this acquisition will offer to our dealer customers and theirs.

Here’s the official press release.

If you have specific questions about what this means for your dealership, please contact your CarGurus rep at 1-800-CarGurus.

This blog posting includes forward-looking statements. For information regarding forward-looking statements made in this blog posting, please refer to the “Cautionary Language Concerning Forward-Looking Statements” section of the press release.

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Topics: acquisition, audience, autolist

Setting the record straight on CarGurus and SEO

Posted by Jeremy Sacco on June 18, 2019

In recent weeks there’s been some inaccurate information being shared about how we approach search engine optimization (SEO). We don’t usually respond to deceptive accusations from competitors, but this topic continues to come up and for the sake of our dealer customers we wanted to clear up any possible confusion.

Let us be clear: We do not engage in so-called “black hat” tactics. We don’t buy backlinks, we don’t cloak content, and we have not been manually penalized by Google. Period.

It is true that a change to Google’s algorithm earlier this year had an impact on our organic search traffic. Despite that, in Q1, we had almost 3X the monthly visits and 1.6X the monthly unique visitors as our next closest competitor, according to comScore MediaMetrix Multi-Platform, Automotive.

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Topics: CarGurus info, SEO

2018 in review: the evolution of CarGurus SEM Plus

Posted by Jeremy Sacco on January 7, 2019

After launching our SEM Plus product early in 2018, our engineering and product teams worked throughout the year to improve the product and drive better results for our CarGurus SEM customers. Here are some highlights of what we’ve added.

Bing search

We added a second ad partner to the mix for search budget in Q4. Now you can run search campaigns on Bing and Google. While the volume isn’t huge, Bing tends to perform quite well in automotive since its demographics skew toward older, higher-income searchers.

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Topics: dealer dashboard, product updates, SEM Plus

Find the pricing sweet spot with new Pricing Tool updates

Posted by Jeremy Sacco on May 31, 2018

While we’re happy to be the number one online auto marketplace, we’re still working hard to give our dealers more and better tools. We recently launched a few updates to our dealer dashboard that should make it easier for dealers to get the most out of our platform.

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Topics: dealer dashboard, pricing, product updates

Dealer Marketing Magazine on avoiding SEM mistakes

Posted by Jeremy Sacco on May 15, 2018

Since we launched our SEM Plus product in March, dealers have been giving us great feedback — and asking a lot of great questions about how they can do better. Our Andrew Grochal headed up the development of the product, and in this article in Dealer Marketing Magazine, he outlines several of the key areas that can cause trouble for dealers trying to run their own campaigns. Check it out:

How to Avoid the 4 Common Dealership Mistakes When Running SEM Campaigns.

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Topics: media, SEM, SEM Plus

Full transparency: CarGurus is #1

Posted by Jeremy Sacco on May 3, 2018

For 12 years, CarGurus has been building a better way for car shoppers to find the right car at the right price from the right dealer. We’ve always believed that our emphasis on transparency, technology, data, and dealer partnerships gave us the advantage over other automotive marketplaces.

Now, our dealers and shoppers have combined to make us number one among competitive car shopping sites in key audience metrics. According to comScore, CarGurus comes out on top:

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Topics: CarGurus news

Meet the winners: 2018 CarGurus best used car awards

Posted by Jeremy Sacco on April 23, 2018

It’s that time of year again — time to reveal the winners of this year’s CarGurus Best Used Car Awards. The full details are in the linked article, but here’s the list of winners:

List of used car award winners in 10 categories

 

The awards are based on several factors, including value retention, popularity, availability, expert reviews, and driver satisfaction, so dealers can feel confident using these awards as additional selling points for all of the winning vehicles.

 

 

 

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