Posts by Jeremy Sacco
A note from Maddy Pisto, Director, SEM Sales and Account Management:
We’re incredibly excited to share that CarGurus and FCA have created a provisional partnership to offer co-op reimbursement to FCA dealers using CarGurus SEM Plus.
During the provisional period, FCA dealers spending on New & CPO vehicle paid search ads through CarGurus SEM Plus will be eligible for 1:1 co-op reimbursement (subject to the new program rules).
Because paid search is such a critical strategy for their dealers, and because CarGurus SEM Plus helps dealers efficiently drive traffic to their websites, FCA is eager to assist their dealers with an investment in this proven search technology.
FCA dealers already using CarGurus SEM Plus know that it drives a larger and more engaged audience of buyers to their websites by combining CarGurus technology and data with their inventory. Our Google-Certified Digital Consultants provide support focused on helping dealers succeed, and CarGurus SEM Plus also runs effective retargeting campaigns across the web to further extend your dealership’s reach.
We look forward to continuing the partnership and working with FCA dealers to improve their paid search strategy and performance. If you have any questions, or want to learn more, talk to your account representative, fill out this form, or call 1-800-CarGurus.
After launching our SEM Plus product early in 2018, our engineering and product teams worked throughout the year to improve the product and drive better results for our CarGurus SEM customers. Here are some highlights of what we’ve added.
We added a second ad partner to the mix for search budget in Q4. Now you can run search campaigns on Bing and Google. While the volume isn’t huge, Bing tends to perform quite well in automotive since its demographics skew toward older, higher-income searchers.
While we’re happy to be the number one online auto marketplace, we’re still working hard to give our dealers more and better tools. We recently launched a few updates to our dealer dashboard that should make it easier for dealers to get the most out of our platform.
Since we launched our SEM Plus product in March, dealers have been giving us great feedback — and asking a lot of great questions about how they can do better. Our Andrew Grochal headed up the development of the product, and in this article in Dealer Marketing Magazine, he outlines several of the key areas that can cause trouble for dealers trying to run their own campaigns. Check it out:
For 12 years, CarGurus has been building a better way for car shoppers to find the right car at the right price from the right dealer. We’ve always believed that our emphasis on transparency, technology, data, and dealer partnerships gave us the advantage over other automotive marketplaces.
Now, our dealers and shoppers have combined to make us number one among competitive car shopping sites in key audience metrics. According to comScore, CarGurus comes out on top:
It’s that time of year again — time to reveal the winners of this year’s CarGurus Best Used Car Awards. The full details are in the linked article, but here’s the list of winners:
The awards are based on several factors, including value retention, popularity, availability, expert reviews, and driver satisfaction, so dealers can feel confident using these awards as additional selling points for all of the winning vehicles.