CarGurus Admin

Posts by CarGurus Admin

What sets great dealers apart: 3 social media metrics you need to track to understand your campaign’s success

Posted by CarGurus Admin on January 29, 2019

Maintaining a strong social media presence is essential in today’s business world. While it might seem simple to figure out how well you’re doing, there is more to it than just looking at how many likes and followers you have.

Likes, shares, and comments all contribute to social media success, but on their own, they don’t tell the full story. When we boil it down, there are three key areas to look at when we talk about social media metrics. In this article, we’re going to give you the rundown on all of them: what to look at, which numbers to pay attention to, and how to improve those numbers if they aren’t where they should be.

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Using Google Analytics to drive more effective sales

Posted by CarGurus Admin on June 13, 2018

Your data is your most important sales resource

Closing a sale at your dealership is led by knowing your buyer, from preferences to budget, and more. Having those same data points for online shoppers is key to driving leads to your dealership.

Getting to know a potential car buyer in your dealership is easy. Talking, asking, listening, advising—it’s the car salesperson’s mantra.

Getting to know your online shoppers, though, can be an entirely different proposition.

  • You can’t really talk to them one-on-one
  • You can only ask limited questions
  • Listening and advising isn’t as dynamic as a face-to-face conversation in a dealership

This may appear to paint a bleak picture for online lead generation and conversion, but it overlooks a simple yet powerful tool that also happens to be free of charge: Google Analytics.

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Topics: attribution, data, Google Analytics

CarGurus claims #1 ranking in DrivingSales Dealer Satisfaction Awards

Posted by CarGurus Admin on February 2, 2018

We’re honored and proud to share the news that we’ve been ranked number one for both Used Car Advertising and New Car leads in the ninth annual DrivingSales Dealer Satisfaction Awards.

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Topics: awards, CarGurus info, CarGurus news, driving sales

DD23: Digital Dealer wrapup

Posted by CarGurus Admin on September 27, 2017

It took a few days to digest, but I am full of ideas and inspiration from Digital Dealer 23 in Las Vegas last week. Here are a few collected thoughts.

busy-cg-booth.jpg

 

  • Technology provides more options than ever for dealers. The variety of digital marketing solutions, from niche technologies to broad-based marketing platforms, showed how much help is out there for today’s auto dealers. And yet…
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Topics: conference, Digital Dealer, trade show

Getting the full picture on CarGurus leads—with Google Analytics

Posted by CarGurus Admin on August 29, 2017

Most marketers will tell you that last-touch attribution—the most common way to measure marketing effectiveness—isn’t perfect. There are many steps along the customer journey, and shoppers can interact with your brand, content, and marketing materials dozens of times before making a purchase. But last touch gets used anyway, because it’s better than nothing and much easier to implement than more nuanced models.

In his post Inspect CarGurus Referral Traffic in GA, Brian Pasch at PCG Companies lays out the case for why a more comprehensive view of lead attribution is important, and uses CarGurus as his example.

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Topics: analytics, attribution, CarGurus info, Google Analytics

Survey says: car buyers moving faster, doing more research online

Posted by CarGurus Admin on August 8, 2017

Digital marketing provider Netsertive released a study last week that confirmed several trends in car shopper behavior: 

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Topics: car buyers, data, research, survey

The Power of the CarGurus Pricing Tool

Posted by CarGurus Admin on April 4, 2017

You may have heard about CarGurus’ new Dealer Resource Center – it features informative content to help you improve your sales and marketing, as well as tips and tricks for getting the most from your CarGurus account.

In the “tips” category is our latest video, which explains how you can use the CarGurus Pricing Tool to price your vehicles more efficiently.

What can the pricing tool do?

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Topics: CarGurus info, pricing

The CarGurus Dealer Resource Center Is Live!

Posted by CarGurus Admin on February 22, 2017

We’re thrilled to announce that our new dealer information portal – the Dealer Resource Center – is live at https://dealerresource-wpengine-com.dealerresource.wpengine.com!

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Topics: CarGurus info, CarGurus news

Today’s Auto Shopper and the Affordability Question

Posted by CarGurus Admin on February 9, 2017

We saw considerable strength in the auto market in 2016. Helped by record-breaking new-car sales, the OEMs generated billions of dollars in profit.

Yet these impressive figures mask the reality of auto retail at the dawn of 2017. Not only did new-vehicle incentives grow as 2016 wore on, but shoppers bought more certified pre-owned vehicles – and used vehicles – than ever before.

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Topics: car buyers, pricing, research

Surging Popularity of Crossovers Reflected in CarGurus Lead Data

Posted by CarGurus Admin on December 19, 2016

Perhaps you’ve heard that crossovers – Honda CR-Vs, Ford Escapes, Chevrolet Equinoxes, et al. – are now the nation’s most popular new-vehicle segment.

Turns out, their popularity extends to the used market, too.

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Topics: car buyers, data, research