Alex Leifer

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Posts by Alex Leifer

Buying cars at an auction? Use tools in your CarGurus dashboard to prepare

Posted by Alex Leifer on October 2, 2018

Car auctions are an essential way to increase and improve used inventory—and they are the bread and butter for many dealers. Because they can be fast-paced, high-intensity settings though, knowing which vehicles you are going to bid on and how much you are willing to pay before you get to the car auction is crucial.

Within your CarGurus dashboard are a number of tools to help you prepare so you can find the perfect cars to buy at the auction for your lot. In this post, we are going to look at how you can use those tools—and the data they provide—to set yourself up for success.

Consider the following questions before and during an auction and use CarGurus tools to stock the right cars and set up your lot for a quicker turn rate.

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Topics: auction, dealer dashboard, market analysis, pricing tool, tips and tricks

Why all reviews deserve your attention

Posted by Alex Leifer on May 21, 2018

In today’s digital world, reviews are everywhere. Sites like Yelp, Angie’s List, TripAdvisor, and even auto shopping sites like CarGurus give people an easy way to share their buying experiences—good and bad—with fellow shoppers. For consumers, reviews provide the transparency they need to make informed buying decisions.

But reviews aren’t just about customer satisfaction. Your dealership can leverage them as a powerful marketing tool to drive customers to your dealership. In order to use them to your advantage though, you need to start paying attention—and responding—to them.

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Topics: dealer dashboard, reputation management, reviews