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CarGurus helps dealers gain insight into shopper activity with key industry partnerships

Posted by Meg Bernazzani on November 8, 2018

With so many different touchpoints along a car buyer’s path to purchase—more than 24, according to Google—it can be difficult for dealers to make sense of which are most influential throughout a consumer’s buying journey. Attribution is one of the biggest challenges dealers face today—and it’s something that we at CarGurus are continually looking to provide a solution to for our dealers. And, today we’re turning a corner.

CarGurus is thrilled to announce that we have teamed up with vAuto, Clarivoy, and Vistadash, three game-changing analytics platforms, to help dealers learn more about their inventory performance. Through these partnerships, we will be able to provide more data than ever to our dealers, increasing transparency and giving dealers a more holistic view of their online listing performance including VDP views, map clicks, and more.

With these integrations, CarGurus dealers will gain a deeper understanding of the digital connections car shoppers make on the CarGurus platform so they can accurately attribute that activity to their investment.

Dealers that are either interested in integrating their analytics platform with CarGurus’ API to access this unbiased data or looking for more information about the program can email or call (800) 227-4878.

Need help setting up your analytics platform first? Check out our Google Analytics Resource Center.

Read the full press release about the partnerships.

Topics: attribution, CarGurus news