Adweek: Genesis was the big winner at Super Bowl 54 according to CarGurus

Posted by Sarah Pekala on February 7, 2020

It’s the most expensive 30-second advertising spot on television. For Hyundai’s luxury vehicle brand, Genesis, the cost was well worth it. CarGurus’ Director of Automotive Industry and Economic Analysis, George Augustaitis, spoke to Adweek about Genesis’ brand lift on CarGurus immediately after their commercial aired during the big game. Check out the full Adweek article to read more.

Among Auto Brands, Genesis Saw the Most Lift From the Super Bowl – Adweek

 

 

Topics: auto industry news, CarGurus data, industry insights