New CarGurus TV campaign highlights new digital retail capabilities to shoppers
We’re thrilled to announce the recent launch of our new integrated, mass-media marketing campaign, which is currently airing nationally on television networks and social digital channels. The inspiration for the “Do More from Home” campaign comes from the fact that the majority (60%) of shoppers want to do more of the car shopping process from home. The four ad spots aim to highlight how CarGurus’ new digital retail capabilities empower consumers to confidently navigate the car shopping or selling process from home.
What’s new at CarGurus? Quarterly product updates
The CarGurus team was hard at work all summer building and improving products to support our dealer partners. Check out the CarGurus product improvements you can expect now, and in the months to come, including:
- Sell My Car program expansion updates
- Area Boost updates
- Contactless services update
- New partnership announcement with SpinCar
- Sneak peek at the CarGurus Dealer mobile app – coming soon!
Just launched! CarGurus 2021 Buyer Insight Report
It goes without saying that the automotive market has changed significantly over the past 12-24 months. For the fourth year in a row, CarGurus analyzed the path to purchase of more than 3,000 car buyers to offer an in-depth look at how today’s consumer journey is more complex than ever before.
5 Takeaways from CarGurus’ annual auto conference Navigate
Last week, hundreds of dealers joined us virtually for CarGurus’ third annual automotive conference, Navigate. From start to finish, the event was packed with game-changing strategies, timely industry insights, and thought-provoking conversations around driving profitability. Not only were there sessions on what’s happening in automotive today, but also what’s on the horizon for the industry.
In case you missed it, here are five key takeaways from the event.
Last chance! Don’t miss out on access to Navigate this week
It’s almost here! CarGurus’ third annual automotive conference, Navigate, is coming straight to you virtually this week from October 13-15.
We have an exceptional three days filled with fresh new perspectives, the latest industry trends, and real-world strategies you won’t get at other industry events. We know it can be hard to step away from the day-to-day, that’s why we’ve organized each day’s sessions by theme. Attend what matters most to you live and catch up on the rest on your own time.
- Day 1 – Looking ahead: the future of CarGurus and the automotive industry
- Day 2 – Getting tactical: branding, marketing, and operations
- Day 3 – Data deep dive: the latest auto trends and insights
Here are several highlights you can look forward to at Navigate:
Flash sale extended and Women of Navigate details revealed
Regret missing the flash sale for Navigate ’21? Due to popular demand, we’ve extended FREE registration to our dealers – no code necessary.
We’ve got an exceptional agenda planned for our third annual conference, and we’re thrilled to reveal the details for our Women of Navigate session:
3 Key insights you need to know about Gen Z car buyers
In a recent blog post, we discussed the increasing importance of social media throughout today’s car shopping journey. Social media is a powerful tool that nearly all (95%) car shoppers use while researching and shopping for a vehicle – and it’s a channel that Gen Z car buyers are particularly inclined to turn to for help.
Here, we dive into what makes Gen Z car buyers unique and the influence of social media throughout their shopping journey.
CarGurus Vehicle Availability Index & Insights – September 2021
The unrelenting inventory maelstrom continued to spin in September as persistent production delays coupled with resilient consumer demand further impacted vehicle availably across the board.
We saw yet another decline for the new Vehicle Availability Index in September, with a reading of 20.8, a decline of 10.9% compared to August and down 69.1% YoY. The continued reduction in new inventory is pulling down sales and causing a cutback in full year forecasts for both 2021 and 2022. One silver lining is the strong demand for consumers for new vehicles, evidenced by their willingness to pay historically high prices with reduced incentives and financing. However, this comes as a double-edged sword, as high demand might continue to keep new inventory levels low as production slowly comes back.
3 Reasons to get excited about virtual Navigate in October
Navigate, CarGurus’ third annual automotive conference, is officially back and set to take place virtually from October 13-15, 2021. The three-day online event is stacked with next-level sessions, carefully curated to bring you the industry insights and real-world strategies you need to drive profitability for your dealership.
We know it can be hard to step away from the day-to-day. That’s why we’ve organized sessions by theme so you and your team can plan your day(s) around what’s most important to fueling growth for your business:
- Day 1– Looking ahead: the future of CarGurus and the automotive industry
- Day 2– Getting tactical: branding, marketing, and operations
- Day 3– Data deep dive: the latest auto trends and insights
Here are three reasons why we’re excited for Navigate – and you should be, too.
Car shopping confidence on the rise, according to latest CarGurus study
Throughout the pandemic, CarGurus has kept a pulse on consumer sentiment around car shopping through its Covid Sentiment Study. The Q3 edition, which surveyed 600 US consumers in July, found good news for dealers: consumer confidence is up 17 percentage points among respondents. Seven in ten (69%) say the pandemic did not negatively impact their ability to afford a vehicle today, vs. just five in ten (52%) in June 2020.
However, the pandemic continues to have a lasting impact on the industry, shaping attitudes around car shopping. Below, we explore which trends are temporary and which are here to stay.