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WardsAuto reports on Millennial car shoppers

Millennials aren’t “just kids” anymore. They have true buying power and are quickly becoming a large percentage of the total car-buyer audience. Millennials are expected to represent 40% of all new-vehicle purchases next year. Ali Chapman, customer insights analyst at CarGurus, recently spoke with WardsAuto about the latest data on Millennial car buyers from our […]

What sets great dealers apart: 3 social media metrics you need to track to understand your campaign’s success

Maintaining a strong social media presence is essential in today’s business world. While it might seem simple to figure out how well you’re doing, there is more to it than just looking at how many likes and followers you have. Likes, shares, and comments all contribute to social media success, but on their own, they […]

Using Google Analytics to drive more effective sales

CarGurus claims #1 ranking in DrivingSales Dealer Satisfaction Awards

DD23: Digital Dealer wrapup

It took a few days to digest, but I am full of ideas and inspiration from Digital Dealer 23 in Las Vegas last week. Here are a few collected thoughts.   Technology provides more options than ever for dealers. The variety of digital marketing solutions, from niche technologies to broad-based marketing platforms, showed how much […]

Getting the full picture on CarGurus leads—with Google Analytics

Survey says: car buyers moving faster, doing more research online

Digital marketing provider Netsertive released a study last week that confirmed several trends in car shopper behavior: 

The Power of the CarGurus Pricing Tool

Today’s Auto Shopper and the Affordability Question

Surging Popularity of Crossovers Reflected in CarGurus Lead Data

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