Millennials aren’t “just kids” anymore. They have true buying power and are quickly becoming a large percentage of the total car-buyer audience. Millennials are expected to represent 40% of all new-vehicle purchases next year. Ali Chapman, customer insights analyst at CarGurus, recently spoke with WardsAuto about the latest data on Millennial car buyers from our […]

Maintaining a strong social media presence is essential in today’s business world. While it might seem simple to figure out how well you’re doing, there is more to it than just looking at how many likes and followers you have. Likes, shares, and comments all contribute to social media success, but on their own, they […]

It took a few days to digest, but I am full of ideas and inspiration from Digital Dealer 23 in Las Vegas last week. Here are a few collected thoughts.   Technology provides more options than ever for dealers. The variety of digital marketing solutions, from niche technologies to broad-based marketing platforms, showed how much […]

Digital marketing provider Netsertive released a study last week that confirmed several trends in car shopper behavior: